Geschäftsmodelle
Bei der berechtigten Frage, warum Whedon Dr. Horrible nur so kurz online lässt, und uns dann auf die DVD warten lässt, gibt's hier nen coolen Vorschlag:
The point is that any attempt at creating scarcity will ultimately fail online. When the DVD is released with the musical commentary, it'll get uploaded and distributed online as well. This is not necessarily bad news for Whedon and the production, however — the unauthorized copies will likely be downloaded by fans who missed the online tease who are waiting to buy the DVD, or people just checking it out to see if they're really ready and willing to spend money on showtunes.
It raises the question then, why not leave the video up and sell advertising against it, like the creators of South Park have done? Because riding into town with a distribution twist garners more free publicity.
Sounds reasonable to me. Auch wenn ich natürlich zu den (wenigen?) gehören werde, die vermutlich Geld dafür ausgeben werden, so oder so.
The point is that any attempt at creating scarcity will ultimately fail online. When the DVD is released with the musical commentary, it'll get uploaded and distributed online as well. This is not necessarily bad news for Whedon and the production, however — the unauthorized copies will likely be downloaded by fans who missed the online tease who are waiting to buy the DVD, or people just checking it out to see if they're really ready and willing to spend money on showtunes.
It raises the question then, why not leave the video up and sell advertising against it, like the creators of South Park have done? Because riding into town with a distribution twist garners more free publicity.
Sounds reasonable to me. Auch wenn ich natürlich zu den (wenigen?) gehören werde, die vermutlich Geld dafür ausgeben werden, so oder so.
wiesengrund - 2. Juli, 12:15
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